ServiceUp
Designing a seamless repair journey for fleets and insurers
Case Study in Progress
A full case study is currently in development. In the meantime, this overview highlights the project context, my contributions, and product summaries.
Overview
In 2021, ServiceUp introduced a consumer-focused repair app that handled vehicle pickup, status updates, delivery, and payment all in one place. When I joined, the company was looking to move beyond B2C and serve businesses managing hundreds to thousands of vehicles. Bringing my fleet platform experience, I led the design of ServiceUp’s first digital repair solution for fleets and insurance carriers by researching user needs, mapping operational workflows, and designing web and mobile experiences. I partnered closely with Product and Ops to understand the repair journey, validate PMF, and shape the roadmap for a scalable enterprise offering.
My role
Founding Lead Product Designer
The team
- 1 Product Designer (me)
- 1 CPO
- 1 COO
- 6 Engineers
The timeline
About 3–4 months for each MVP
ServiceUp for Fleets
ServiceUp’s fleet platform centralizes repair management so operators get real-time visibility, clearer communication, and fewer surprises. It streamlines scheduling, shop coordination, and status updates to reduce cycle times and increase uptime. The result is a more predictable, efficient system that helps fleets scale without adding operational overhead.
ServiceUp for Insurance
ServiceUp’s insurance platform unifies communication, scheduling, and repair management to simplify the entire claims experience. Adjusters get accurate timelines, real-time updates, and a trusted repair network, while policyholders benefit from a smoother, more transparent process. This leads to faster cycle times, fewer touch points, and more consistent control over repair quality and cost.
Want to learn more?
Hear about my design journey from initial conception to final execution. Find out how the design performed in the real world and the impact it had on simplifying and improving the user experience.
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